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Google will escape fines in EU antitrust case by promoting rival services
2/5/2014 12:05:00 PM
Google has finally reached a settlement in its long-running dispute with the European Commission over the way that it displays search results. From now on, it must give equal visibility to rivals like Bing and Yahoo when it shows ads for its own products and services, like hotel reservations or customer ratings. The EU has been probing Google for over three years now about its practices, and recently said that it would need to substantially improve its offer, and fast, or face a fine of up to $5 billion. Up until now, Google's competitors accused it of burying their ads in its search results, and a recent offer to display them in a shaded box was roundly rejected. An "objective" method will now determine how Google must display those services, and once that happens, it'll need to comply for at least five years.
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