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Apple acquires company behind SnappyCam, to improve iPhone's camera
1/5/2014 9:41:00 PM
Apple has acquired SnappyLabs, the company behind SnappyCam, an app for the iPhone that can take full-resolution photos at 20 to 30 frames per second.
TechCrunch first reported the deal, and it was later confirmed by Apple in the boilerplate statement it gives on acquisitions: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
In typical form, an acquisition price wasn't revealed. Following the acquisition, the SnappyCam app has been removed from the App Store.
Presumably, the acquisition of SnappyCam will bring better burst mode capture to iOS, a feature introduced in iOS 7 last year. A camera full of features is one of the main selling points for a smartphone, and Apple will certainly want to use SnappyCam to improve on what it already has.
The acquisition of SnappyCam follows a string of other small acquisitions from Apple, including a slew of companies to better its Maps app. With its more than roughly $150 billion in cash, we suspect the acquisitions won't stop any time soon.
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