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Ferrari designer's smart bracelet to cost $189,000
1/3/2014 9:38:00 AM
A rare combination will be made that's never worked before: Super sports cars and drinking alcohol. The Ferrari designer's smart bracelet, at a jaw-dropping $189,000 (£115,000) will get you into the most exclusive clubs and even order your drink for you.
This is a far cry from fitness braclets out now, in form, function and price. But that price is not just because it's designed by Christophe & Co in conjunction with deceased Ferrari designer Pininfarina's company (now run by his son Paolo Pininfarina), what it does is valuable too.
READ: Ferrari LaFerrari pictures and eyes-on
The bracelet will work like a VIP wrist band with a brain. It will give you access to exclusive clubs including the Monte Carlo Beach Club in Abu Dhabi, the Home House in London and the Kee Club in Hong Kong. Once inside you'll be able to tap a button on the bracelet and your favourite drink order will be sent to the front desk. Tap another button and your round-the-clock "dedicated lifestyle manager" will be called on your mobile.
While the bracelet hasn't been shown off yet early mock-ups suggest a thick metal wrist adornment with sports car like lines and, of course, gems. It will also be packing NFC and Bluetooth LE and be powered by the kinetic energy of your movements. And it's all modular so can be updated.
The bracelet will start at $70,000 (£43,000) with fewer gems and less tech integration. But future plans aim to add gesture recognition, virtual keys and wallet, plus smart home controls.
The project is still in its infancy with just £100,000 raised in angel funding so far. So don't smash your Ferrari branded piggy bank just yet.
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