Tuesday, January 21, 2014

Spotify now lets artists list and sell merchandise - and it won't take fees or commission

 

 

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Spotify now lets artists list and sell merchandise - and it won't take fees or commission
1/20/2014 6:38:00 PM

Spotify is tackling the world of e-commerce by letting artists sell their own merchandise to followers within the music-streaming service.

As a way to provide additional revenue opportunities to artists, Spotify has announced that it partnered with a company called Topspin to let artists list merchandise such as T-shirts, vinyl, posters, bundles, and more.

Spotify, which currently has more than 24 million users, said it has tested the new merchandise feature on a number of artists in recent months and that the response has been "fantastic."

To get started listing merchandise, create a Topspin ArtistLink account. You will need to verify your relationship to the artist either by connecting one of the artist's social media accounts or by emailing Topspin.

Once you have been verified, create a listing by adding an image, title, description, and URL to the item of merchandise in your store. Each listing will need approval but should show up on Spotify within 28 hours. However, you can only list three items of merchandise at a time.

"There are zero fees or commissions from Spotify or Topspin and you don't need to change how you sell merchandise at all," explained Spotify in a blog post. "ArtistLink links to your existing merchandise anywhere on the web and displays it on Spotify's artist pages."

READ: Spotify now lets free users stream unlimited music through its website

Artists from all over the world can list merchandise. That said, Spotify's merchandise feature is limited to buyers in English-speaking countries, including: the US, UK, Ireland, Australia, New Zealand, Denmark, Sweden, Norway, and Iceland.

"We plan to roll our additional language support in the future," Spotify added.

 

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