Nintendo looking at 'new business structure' after forecasting loss

 

 

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Nintendo looking at 'new business structure' after forecasting loss
1/19/2014 11:33:05 PM

Nintendo is expecting a $240 million annual loss thanks to slow demand of its Wii U console. In turn the company is thinking up a new business model as next-generation consoles like the PlayStation 4 and smartphone games attract its customer base.

"We are thinking about a new business structure," Nintendo president Satoru Iwata said at a press conference according to Bloomberg. "Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It's not as simple as enabling Mario to move on a smartphone."

Iwata said Nintendo must change with its customers, who are also changing, according to the Wall Street Journal.

"The way people use their time, their lifestyles, who they are — have changed. If we stay in one place, we will become outdated."

Iwata didn't offer up a solution to how Nintendo may reach changing customers. The company has already expressed it doesn't have plans to bring its full-fledged games to mobile, but it may bring mini-games to the smartphone or tablet instead.

The company believes it will have sold only 2.8 million Wii U consoles in the fiscal year, 6.2 million short of its original forecast. That would take the overall total to 6.25 million sold since November 2012. Sony has sold 4.2 million PS4 units since November 2013. And it hasn't even launched in Japan yet.

 

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