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Microsoft to use Foursquare data in Bing and Windows products
2/4/2014 9:56:00 PM
It may not be the biggest news to come out of Redmond in recent hours. Still, the Windows faithful will no doubt be interested to hear about a licensing agreement involving two pretty notable outfits. Today, Foursquare announced it has struck a deal with Microsoft to use its location data in Bing services and Windows-powered devices. This, naturally, includes search and maps for Bing; and, for Windows, phones, tablets, laptops and desktops -- and yes, convertibles too. In a statement, Foursquare notes that, "in the near future," Microsoft will be utilizing the newly acquired license to enhance its products with "contextually-aware experiences and the best recommendations of any service in the world." That's not it, however, as Foursquare also revealed Microsoft has invested ($15 million) into its socially-driven company, which it says will help the service continue to grow and be accessible by more people.
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