| Pocket-lint |
| Gadget Reviews, Product News, Electronic Gadgets // via fulltextrssfeed.com |
YouTube names new CEO with huge ad background
2/5/2014 8:36:00 PM
Google-owned YouTube has announced a new CEO, and that could mean it'll soon make more money off you.
Susan Wojcicki, longtime employee and now former SVP of ads and commerce, will move to the executive position. Given her advertising background, more monetization for the video network could be in place. The move was first reported by The Information and Recode on Monday.
Wojcicki, who was the 16th employee at Google, is replacing departing Salar Kamangar, who ran the video service since 2010. Kamangar is said to be moving to a position where he'll create early-stage projects within Google.
"Salar and the whole YouTube team have built something amazing," Google CEO Larry Page said in a prepared statement. "YouTube is a billion person global community curating videos for every possibility. Anyone uploading their creative content can reach the whole world and even make money. Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love."
The move to put an advertising boss at the helm of YouTube follows several reports across the web that YouTube is becoming more difficult for content partners to make a profit.
"Moreover, [Olga Kay] shares a growing list of worries with other creators: the precipitously dropping prices that advertisers are willing to pay, the huge increases in uploaded content that has made it harder for viewers to find their work, and the escalating costs of producing higher-quality content," The New York Times reported over the weekend. Olga Kay has over one million subscribers and says she earned $100,000 to $130,000 in each of the last three years.
Putting Wojcicki at the top could be YouTube's way of fixing partner and advertisers' worries, though YouTube hasn't indicated there is a problem.
You are receiving this email because you subscribed to this feed at feedmyinbox.com
If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions
No comments:
Post a Comment